The Age of the Customer, why Customer Experience is important


Development & Middleware

Date and time

Thursday, 16. October 2014., 09:40


Hall 4 Small Club



We see a trend in the industry that customer experience is becoming more and more important to build brands and to raise loyalty.

CX is very complex as it happens anytime everywhere! There is also a big misconception among customers and executives about the impact and the readiness of their companies. This presentation gives an insight to the importance of CX and how it is perceived.

Lecture details

Type: Lecture
Level of difficulty: General
Experience Level: No experience
Desirable listeners function: Team leader , Manager
Group of activity: Development and Tools

About speaker

The conference is organized by the Croatian Association of Oracle users. More about the association can be found at

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